Move over clean label! There's a new guy in town - clear label? What even is a clear label, and how is it different from the clean label? Really, there is no significant difference, just another layer of complexity where it doesn't belong.
A clear label food product includes a platform of transparency and origin while using a clean label and any Organic or non-GMO certifications; the label viewed as a whole is considered the new, clear label. Perhaps it can be seen as another layer to help inform consumers, but if we continue at this rate, we should just attach a mini recorder like with recordable birthday cards and have the owner speak on behalf of the product and its wholesomeness.
At the end of the day, we shouldn't have to read a litany of claims or labels to ensure we're eating clean food. The ingredient statement technically should hold the information needed for consumers to decide. We should be reading the labels, and we should be able to expect the product in the box to be in-line with the ingredient statement. Isn't that why it was created in the first place? Unfortunately, there are shortcuts and now everyone from the mom and pop company to the huge corporation has to be audited and certified to prove they're the "real McCoy", and let's be clear, that cost is passed onto you, the consumer. So, perhaps this needs to be looked at before we're overburdened with too much information and lose the real message in the white noise.
What are your thoughts? I truly believe we need to be eating real food and working together to clean this up - I would love to hear from you!